How I discovered my niches (Story time) Paid Members Public
Your niche is not always obvious and it can take time to develop the experience, understanding and passion for a particular demographic. I’d like to share with you two occasions where I discovered my niche and how. I’ll share how Event Engine found it’s sweet spot in
Lead with the problem NOT the solution Paid Members Public
As negative as this may sound, you get my attention if you can verbalize the issues I have. Add a success story or a bold statement and you will likely get my money too! Here’s why: * Shows you understand my issues * Demonstrates your experience * Builds my trust and expectation
Is your content attracting the right audience? Paid Members Public
Over the years I’ve built up hundreds of podcast episodes, videos and blogs. Over the years I’ve been surprised at the audience demographics. I was attracting more freelancers than the agency owners I was looking to cater for. Here is what I learned from looking at the data
Fake it till you make it (Don’t) Paid Members Public
You’ve heard the phrase “fake it till you make it”? Many agencies take this and feel they have to project an image of a large, vibrant, successful and global business that is going places. Others in the agency space try to establish themselves as authorities whilst they are struggling
How to handle debt in your agency Paid Members Public
Back in the late 00s, my agency at the time was struggling through the global recession. Our model included print management which would leave us responsible for paying printers long before our clients paid their final invoices. Throw into the mix clients disappearing, staff cost, rent, rates etc and you
How to build your audience (and why you need to) Paid Members Public
In order to build influence, generate leads and grow our agencies need to build an audience. An audience is a group of people that are aware of you and whom consume your content. As you build your platform and attract your ideal customers (your audience) you will find you begin
35:8 How to build your audience (and why) Paid Members Public
In order to build influence, generate leads and grow our agencies need to build an audience. An audience is a group of people that are aware of you and whom consume your content.
How to attract the ideal client Paid Members Public
Working with the wrong clients can erode the joy you have running your agency. Having worked with the wrong type of clients many times over, I’ve learned to spot the signs and to trust my gut. * Are they in the right niche? * Do they match the avatar? * Are they
