Fake it till you make it (Don’t)

You’ve heard the phrase “fake it till you make it”? Many agencies take this and feel they have to project an image of a large, vibrant, successful and global business that is going places. Others in the agency space try to establish themselves as authorities whilst they are struggling with the very things they teach.

Here is why you shouldn’t “fake it till you make it”

• One lie leads to another
• You are going to start contradicting yourself
• Over time others will see through it
• The internet is a cruel and dodgy place
• People admire honesty not smoke and mirrors
• Expectation vs reality will be off for your clients
• You attract the right clients when you show up as you