Is your content attracting the right audience?

Over the years I’ve built up hundreds of podcast episodes, videos and blogs. Over the years I’ve been surprised at the audience demographics. I was attracting more freelancers than the agency owners I was looking to cater for.

Here is what I learned from looking at the data and evolving:

• Look at the data sooner
• Don’t make assumptions
• Refine your avatar
• Talk to your audience
• Test and iterate
• Keep looking at the data