Video
Our favourites from our YouTube channel.
Fake it till you make it (Don’t) Paid Members Public
You’ve heard the phrase “fake it till you make it”? Many agencies take this and feel they have to project an image of a large, vibrant, successful and global business that is going places. Others in the agency space try to establish themselves as authorities whilst they are struggling
How to build your audience (and why you need to) Paid Members Public
In order to build influence, generate leads and grow our agencies need to build an audience. An audience is a group of people that are aware of you and whom consume your content. As you build your platform and attract your ideal customers (your audience) you will find you begin
How to handle debt in your agency Paid Members Public
Back in the late 00s, my agency at the time was struggling through the global recession. Our model included print management which would leave us responsible for paying printers long before our clients paid their final invoices. Throw into the mix clients disappearing, staff cost, rent, rates etc and you
How to attract the ideal client Paid Members Public
Working with the wrong clients can erode the joy you have running your agency. Having worked with the wrong type of clients many times over, I’ve learned to spot the signs and to trust my gut. * Are they in the right niche? * Do they match the avatar? * Are they
Four quotes that inspire me and why Paid Members Public
Just like the dramatic speeches in movies that give you goosebumps and momentarily stir you, there are certain quotes and sayings that can be life changing. Today I’d like to share with you quotes from mentors past and present that have inspired me. “Always remember, you are braver than
If I had to start over in my business I would… Paid Members Public
What would you do differently? If I had to start over in my business I would… * establish my strengths * niche down * create customer avatars * show up in the right places * partner with other businesses in same niche * build strong contractor working relationships * create culture from day one
Three ways to build your email list (and three ways not to) Paid Members Public
Looking to grow your email list? As we focus on our email marketing we’ve been reviewing ways that we build our email list. I’d like to share with you three ways we found work really well, and three tactics others have used that we just don’t like!
Start your next week motivated! Paid Members Public
For many, Monday morning is the hardest part of the week. They struggle to get started on their work, motivation is at its lowest and before they know it Monday is nearly over. Over the years I’ve learned to combat the Monday morning blues by: 1. Having goals for
